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11/11/2009
Ken Auletta's Googled:
The End of the World As We Know It
| Googled: The End of the World As We Know It |
 Author and media columnist for The New Yorker Ken Auletta, called “the James Bond of the media world” by Business Week, tells the story of Google’s rise, shares the “secret sauce” of Google’s success, and describes the many obstacles that threaten Google’s future.
As only he can, Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses—from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google’s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals what Publishers Weekly called “a sharp and probing analysis of the apocalyptic upheavals in the media and entertainment industries.”
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