Alice Schroeder Author, The Snowball Columnist, Bloomberg News Contributing Writer, BusinessWeek
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Alice Schroeder
 
Bloomberg News columnist, BusinessWeek contributing writer, and former regulator, CPA and all-star securities analyst Alice Schroeder is the author of The Snowball: Warren Buffett and the Business of Life, a #1 New York Times and #1 Wall Street Journal bestseller. Risk and Insurance magazine called her "one of the most respected -- and unafraid -- thinkers on Wall Street."
 
The Snowball is a revealing and complete look at the life, wisdom and philosophy of Buffett, from the development of his outlook on the world and the principles he lives by to the business secrets he has never before shared publicly. Schroeder was the first and only analyst to obtain an interview with the famously reticent Buffett. Telling the New York Times, "I like the way she thinks and writes," he gave Schroeder unprecedented access to himself, his files and his network, devoting massive amounts of his time over the course of five years as she researched and wrote the book.

 

An Amazon #1 Business and Investing Book of the Year, The Snowball has been called by reviewers the “bible of capitalism,” “penetrating,” “brave,” “startlingly frank,” and a book that is “almost impossible to stop reading.” It was named one of the 10 best books of the year by TIME and a "definitive portrait" by Janet Maslin in The New York Times.  The book also was the subject of a Jay Leno joke and was demonstrated by Oprah as one of the first books she downloaded on her new Kindle.  

 

Schroeder came to journalism armed with substantial business experience as a 15-year veteran of Wall Street and having been ranked at the top of her profession in the Institutional Investor All-America Research poll.  A former managing director at Morgan Stanley, she began her career as an auditor for Ernst & Young and was a regulator with the Financial Accounting Standards Board, where she drafted some of the most significant accounting rules affecting the insurance industry.  Her 54-page report for PaineWebber on Berkshire Hathaway in 1999 was the first comprehensive look at Buffett's company and became a bestseller. 

 

Schroeder’s editorials and articles have appeared in such publications as The Washington PostBloomberg News, BusinessWeek, and The Huffington Post. She has appeared on The Today ShowBloomberg's Taking Stock, Nightly Business ReportABC World News Tonight and various programs on CNBC, CNN, NPR, the BBC and Fox Business. 

 

She currently is working on two books: an investing book that will reveal for the first time exactly how Warren Buffett selected his investments and got rich; and another book on “adaptive entrepreneurship" for "the new normal" following the financial crisis and great recession.   


 


She weaves a fabulous story, talking about the personality of Buffet as well as the appetite for risk, the issues and concerns that go into his decision making, along with the financial debacles of the past couple of years. There were easily over 750 people in her session and the line at the book store to have Snowball signed was long!.... The attendees have given her rave reviews.- Association for Financial Professionals



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