President and CEO of Stonyfield Farm Gary Hirshberg has been working at the forefront of movements for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position, Hirshberg’s positive outlook has inspired thousands of people to recognize their ability to make the world a better place.
He has overseen the growth of Stonyfield Farm from its infancy as a seven-cow organic farming school in 1983 to the world’s largest organic yogurt company with $300 million in annual sales. This growth has been built with innovative marketing techniques that often combine the social, environmental and financial missions of the company.
Recipient of the 1999 Global Green USA’s Green Cross Millennium Award for Corporate Environmental Leadership, he serves on several corporate and non-profit boards, including Honest Tea and Peak Organic Brewing. He is also Chair of Climate Counts, a collaborative effort to bring consumers and companies together in the fight against global climate change.
In Stirring It Up: How to Make Money and Save the World (January 2008), Hirshberg demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior. Included are case studies of other businesses —companies such as Timberland, Patagonia, Interface and Walmart — that have increased profits by reducing their environmental footprints.
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Chair, Climate Counts